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this blog was created on 15/04/08 it's purpose? to document the weird and wonderful findings of one visual communication student... on her travels through the great, vast and slightly scary mass; that is the design industry. hopefully this will also be a good source of information to look back on in the future and may also continue as a blog long after the project's deadline (to which this is part of) passes.. email , uni blog , my music blog notes to self
Since 15/04/08,
• eat more veg • buy another bookcase • organize sketchbooks • throw away clothes that are too small/big: you will never fit into them before you realize they look horrible anyway. • eye want an easle • eye really want a jon burgerman original • eye need a PA • eye really need a brain |
the continuous chain
my links myspace flickr pprd blog music blog music blog's myspace other links redefine amelia's magazine jon burgerman peskimo archives
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designer : !splendid.shot-/Kerynlayout and codings : detonatedlove‚ô•/royale inspiration and codings: crash‚ô•/L-O-V-E
| Wednesday 23 April 2008
Luke Lobby Weds 21st April 2008 //Notes: Luke Lobby is the Art director at Wonderland magazine He graduated in 1996 from solford uni in manchester work experience ID magazine, fill friends shoes WONDERLAND -publisher went onto dragons den office is small, independent magazine art, fashion, design two identities - two typfaces cover -most important, first point of contact for a reader talking about covers and shoots, first cover was black and white, they drew into it style of andy warholes, each member at wonderland liked andy warholes. second cover, went with the same theme, drawing into them. ewan mcgregor, black and white image but name on with bright colours sienna miller - two copies of the cover he said 'the typefaces can be whimsical' - jess will be pleased. hand written type - contrasting two things together, man woman, digital/manmade contrast. 'wonderland very much like writing my own brief, sometimes that can be quite dificult..' wanted the features to be alot more machanical - typeface is cut, no hand rendered style type. things don't see where they're used to, everythingi is cut into. Lay everything to a grid, then slid around. everything sits on the same baseline, but things are tight and crashing, sometimes too close to top or bottom. but it was a way of creating an identity. jennifer jason leigh wanted to make it more minimal, less typefaces cut the colour back tabs, width always varies, put a box above and below to highlight this. literally highlighting the text started to finger paint, everything had become very typographic. evan rachel wood - originally a landscape, they new straight away it would make the cover. default settings on photoshop wonderland - eat this - not very pleased with it knife edge view - ransom note, more pure, had been getting purerer. contents page - second point of contact, first chance to show viewrs what you are doing. great opportunity to get your idea over strongest image for your opening spread. intro text part of same paragraph (seperated by tab over whole text). quote slightly intergrate. big full stop, a square and triange. hand cut type. decided to give images alot of breathing space. latest issue 'hey joe' - pushing hand cut out text the comeback kid' - last work experience student cut out text with scissors, scanned them in, printed them, folded them up, scanned them back in. readers? print 50,000 uk america far east, europe, sell about half of those? if cover with celeb sells more, colour sells more, if its a man it sells less. different countries have local things put into the magazines, wonderland hasn't yet, he would like to, would be fun. how long does each spread take? varies, sometimes its a long time, sometimes its easy what do you do between issues? freelance? yeah band sleeves etc. sometimes we miss deadlines because theirs so few of them. some of his previous clients from before wonderland kept going back to him and work around wonderland, most of them he lost. when you were building the foundations to your career, who were your inspirations? peter saville, mark farrow competitors: pop, another man 'over the years what tends to be the rule of thumb. the more illaberate the packaging, the more shit its going to be. keep it simple let the work speak for itself. Tuesday 22 April 2008
Anna Steinburg Talk Mon 21st April 2008 //Notes: used to work for the association of illustrations now just does talks etc.. freelance illustrator. What is the difference between illustration and fine art? it has a message, problem solving its the place that it appears - magazine and in print The way that the image is used that makes the illustration what illustration does? where have you seen illustration? selling a product, promoting it, packaging, tshirts, book covers;etc, logos(design), stamps, advertising(billboards, ads in newspapers, bus stops, trains, tv) editorial illustration steriotyped jobs what are the processes etc.. always important to check dimensions of illustration(eg editorial may change) how a typical job goes: client calls/emails> get name & number, say you will get back to them (in that time, look up on web, call friends, research how long/much work it is) etc negotiate> client sends brief/text> write confirming job> have some stationaries ready- invoice/record of job/what they have permission to use it for think/research/do roughs> UP TO HERE HAPPENS WITHIN A FEW HOURS.(eccept childrens book) start immediately incase changes need to be made. send roughs to client> client suggests changes> client gives go ahead> do artwork> send artwork> send invoice>LONG PERIOD a month, maybe up to 3months (do days) get paid> promote self using samples from job. For Guardian: she would get brief on friday, drafts to them on monday, finals on tuesday. Do they always like your work: its unpredictable, can go both ways. you need to look after the industry, don't under-cut each other, ask for more pay through negotiations. If work doesnt get published, they still pay you. I job gets rejected halfway through 50% pay Qualities needed? Organization throughout - files, mac, stationaries People skills, social/nice person - pleasure to work with Be creatives - doing roughs/ promoting yourself Have your own style -be flexible but stick to your guns Be assertive - Copywrite. Drawing of a dog, who owns it? the artist. irrispective of of quality doodle. he gives her permission to print in a magazine, she wants to put it on the cover. Important to retain the rights. Keep records because if you see your work else where you can refur back to records to check what you agreed Typical day if you don't have a commission? Who will commission you for a magazine? Arts directors/Designers/Art buyer If you email them, keep a list of who you have contacted and when What would you send? Work in context/link to website/email/association of illustration (images, premotion book) site/postcard/posters 'this is a sample of my illustration' - and contact details on EVERYTHING Life style? www.theaoi.com Tuesday 15 April 2008
After much failure from my previous set of emails sent out mentioning eye was a student.. eye haf again used the better half of a day mind numbingly emailing more companies for paper samples for research for my typeradio project. The companies eye haf emailed this time round arrrrreeeee: http://www.alocalprinter.com/uk http://www.wausaupapers.com http://www.elliepoopaper.co.uk www.bishops-printers.co.uk http://www.western-printers.co.uk http://www.printwize.co.uk http://www.liquidimaging.co.uk http://www.londonprint.co.uk The 'ellie poo' one looked a giggle. not suitable for the project.. but eye like handmade paper ^_^ This time eye went for a different approach as the 'I am a student' thing didn't seem to work very well... or at all infact. So here is wuht eye tried this time round: 'Hello, I write the UK based music blog eyemaylisten and we are looking at ways to promote ourselves. We are looking into flyers/leaflets and posters primarily but also researching into designing a magazine that is published quarterly. Would it be possible for you to send me any relevant samples? Luu Moore, www.eyemaylisten.blogspot.com' eye slightly re-worded some of the emails depending on the type of printer. There was a company specializing in organic/eco-friendly printing (how a printer can be eco-friendly is a bit beyond me) but eye mentioned eye wanted the magazine two haf an organic feel to it? haha... who knows! hopefully it will get a bit of a response this time!! Labels: free stuff, paper samples |