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make yourself comfy, put on a cuppa..
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of the design industry.. through the aspiring yet slightly blurry eyes of a student (who doesn't like wearing her glasses)
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this blog
this blog was created on 15/04/08
it's purpose? to document the weird and wonderful
findings of one visual communication student...
on her travels through the great, vast and slightly
scary mass; that is the design industry. hopefully
this will also be a good source of information to
look back on in the future and may also continue as
a blog long after the project's deadline
(to which this is part of) passes..
email , uni blog , my music blog
notes to self
Since 15/04/08,
• eat more veg
• buy another bookcase
• organize sketchbooks
• throw away clothes that are too small/big:
you will never fit into them before you realize they look horrible anyway.
• eye want an easle
• eye really want a jon burgerman original
• eye need a PA
• eye really need a brain
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April 2008
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Right, getting free stuff...
with thanks
designer : !splendid.shot-/Keryn
layout and codings : detonatedlove‚ô•/royale
inspiration and codings: crash‚ô•/L-O-V-E
Wednesday 23 April 2008
Luke Lobby Weds 21st April 2008 //Notes:
Luke Lobby is the Art director at Wonderland magazine He graduated in 1996 from solford uni in manchester
work experience ID magazine, fill friends shoes
WONDERLAND -publisher went onto dragons den office is small, independent magazine art, fashion, design two identities - two typfaces cover -most important, first point of contact for a reader talking about covers and shoots, first cover was black and white, they drew into it style of andy warholes, each member at wonderland liked andy warholes. second cover, went with the same theme, drawing into them. ewan mcgregor, black and white image but name on with bright colours sienna miller - two copies of the cover he said 'the typefaces can be whimsical' - jess will be pleased. hand written type - contrasting two things together, man woman, digital/manmade contrast. 'wonderland very much like writing my own brief, sometimes that can be quite dificult..' wanted the features to be alot more machanical - typeface is cut, no hand rendered style type. things don't see where they're used to, everythingi is cut into.
Lay everything to a grid, then slid around. everything sits on the same baseline, but things are tight and crashing, sometimes too close to top or bottom. but it was a way of creating an identity.
jennifer jason leigh wanted to make it more minimal, less typefaces cut the colour back tabs, width always varies, put a box above and below to highlight this. literally highlighting the text
started to finger paint, everything had become very typographic. evan rachel wood - originally a landscape, they new straight away it would make the cover. default settings on photoshop wonderland - eat this - not very pleased with it knife edge view - ransom note, more pure, had been getting purerer.
contents page - second point of contact, first chance to show viewrs what you are doing. great opportunity to get your idea over
strongest image for your opening spread.
intro text part of same paragraph (seperated by tab over whole text). quote slightly intergrate. big full stop, a square and triange. hand cut type. decided to give images alot of breathing space.
latest issue 'hey joe' - pushing hand cut out text the comeback kid' - last work experience student cut out text with scissors, scanned them in, printed them, folded them up, scanned them back in.
readers? print 50,000 uk america far east, europe, sell about half of those? if cover with celeb sells more, colour sells more, if its a man it sells less. different countries have local things put into the magazines, wonderland hasn't yet, he would like to, would be fun. how long does each spread take? varies, sometimes its a long time, sometimes its easy what do you do between issues? freelance? yeah band sleeves etc. sometimes we miss deadlines because theirs so few of them. some of his previous clients from before wonderland kept going back to him and work around wonderland, most of them he lost.
when you were building the foundations to your career, who were your inspirations? peter saville, mark farrow
competitors: pop, another man
'over the years what tends to be the rule of thumb. the more illaberate the packaging, the more shit its going to be. keep it simple let the work speak for itself.
with love @ 13:19
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